When Aprilia (Europe's second largest motorcycle manufacturer) began importing their products into the US, they faced the challenge of educating both the public and their new sales force about the unique features of the Aprilia bikes and scooters.
Working with our partners at EVI, David Creative helped create an integrated sales training program, including workbooks, instructional videos, and pocket-sized guides comparing Aprilia's bikes with the competition feature-by-feature. The program included testing and recognition for salespeople who completed the training successfully. The program was so well received that it has been extended and updated each product year since 1999.
In addition, David Creative compiled a collection of photography and original print advertisements for dealers to use for local marketing efforts. Originally published on CD, the Digital Gallery was moved to the Aprilia dealer's web portal in 2002 to facilitate updates and ease of use.
When Aprilia (Europe's second largest motorcycle manufacturer) began importing their products into the US, they faced the challenge of educating both the public and their new sales force about the unique features of the Aprilia bikes and scooters.
