The Bentley brand is synonymous with the ultimate in luxury. These hand-crafted automobiles are legendary, and when the new Arnage models were introduced Bentley wanted to be sure that their sales associates could communicate the engineering advances that made this the "Ultimate Driver's Bentley". Working with our partners at Executive Visions, a series of tools were developed including a sales training program, product introduction video/DVD, and an enhanced dealer environment including state-of-the-art computer audio/visual equipment and programming.
The success of the Arnage model introduction led to other opportunities. Our team worked with Bentley to create a complex DVD-based interactive sales tool for the Certified Pre-Owned Bentley market, including complete specifications for the available models, an interactive history of the Bentley brand, and a step-by-step walkthrough of the inspection process. A uniform dealer training and certification manual was also developed to insure a consistently unmatched buyer's experience at all Bentley dealerships.
