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Buell motorcycles are a part of the Harley-Davidson family, designed to attract a new group of riders into the Harley fold. In order to successfully market these American-made sport bikes, the sales staff in the Harley-Davidson dealerships had to learn new techniques not required in moving out the "wait-listed" Harley bikes. |
| With our associates at Executive Visions, a sales training solution was created using workbooks and video presentations that encompassed the history and philosophy of the Buell brand, the relationship between Buell and Harley-Davidson, and a comprehensive survey of the models, features and benefits of Buell motorcycles. |
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A complete walk-around sales presentation developed through the course of the training, giving the salespeople the knowledge and confidence to effectively market these bikes, manage customer objections, and close the sales. Once training was completed, each salesperson was tested on their knowledge of the program and certified as a Buell Sales Professional. |
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