| MillCast manufactures and distributes architectural products made from a custom cast composite material that is impervious to moisture and requires virtually no maintenance. Their cast composite columns are structural, load-bearing members useable for both interior and exterior applications. Their product line includes an assortment of classical and decorative capitals and bases, as well as a line of square and tapered columns and decorative cast products. |
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David Creative developed a complete system of marketing collateral for MillCast. Our mission was to create a unified look and feel to be carried throughout all of the marketing, packaging and sales materials to support a complete branding strategy. From consumer catalogs and dealer pricing guides to point-of-sale materials and sales training presentations, we helped MillCast achieve the brand recognition that they desired while keeping costs under control. Our expertise with modern digital production methods allowed for repurposing of art, photography and other assets across multiple media formats for increased ROI throughout the full spectrum of marketing and sales activities. |
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