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Ray Lewis' Full Moon Bar-B-Que  
In their first expansion outside the Birmingham, Alabama market, Full Moon Bar-B-Que teamed up with NFL standout Ray Lewis to bring traditional southern barbecue to the Baltimore market. While retaining elements of the original brand, the new venture needed a bold new look that would set it apart in its target market. David Creative created a new logo and developed a complete array of advertising layouts for numerous local publications, billboards, and premium items.
Ray Lewis' Full Moon Bar-B-Que print advertising

Working from the existing library of Full Moon photography, we were able to produce high quality print materials for a minimal new investment, and using the original Full Moon web design as a starting point saved money and development time when getting internet exposure in this new market was of critical importance.

Ray Lewis' Full Moon Bar-B-Que web site

 
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